Articles in Scientific Journals
Rodrigues, Laís (2024), "How to get away with unequal gender equality: on hegemonic paradigms, masked exclusions, and self-legitimation strategies", Globalizations, 1-18
Rodrigues, Laís; Hemais, Marcus Wilcox; Costa, Alessandra (2022), "The 40 years of discourse on racism in the Brazilian advertising self-regulation system", Journal of Consumer Marketing
Rodrigues, Laís; Costa, Alessandra de Sá Mello da; Hemais, Marcus Wilcox (2021), "Three historical narratives on advertising self-control in Brazil", Journal of Historical Research in Marketing, 13, 2, 85-111
Rodrigues, Laís; Hemais, Marcus Wilcox (2021), "The Colonial Side of Advertising Self-Regulation: Imperialist Consumerism in Latin America", Latin American Business Review, 1-32
Rodrigues, Lais (2021), "Decolonial Reflections in Marketing: The Colonialities of Power, Knowledge and Being", Revista Interdisciplinar de Marketing, 11, 2, 92-114
RODRIGUES, LAÍS; HEMAIS, MARCUS WILCOX (2020), "Eurocentric influences on the Brazilian Advertising Self-Regulation System: historical research from a decolonial perspective", Cadernos EBAPE.BR, 18, spe, 794-806